A few months ago, I walked into a store specializing in makeup to ask about their options for replacing my current foundation which was a little too dark and didn’t offer enough coverage. A pleasant woman in her mid-twenties, who seemed to be advertising the store’s entire makeup line on her face led me to a product that she swore was just right for me. She proceeded to apply said product and then show me just how wonderful it was under the store’s carefully engineered spotlights. A few minutes later, I was outside and happened to see myself in the reflection of a store front window. There was a lovely orange line running down my jaw line from this so-called perfect makeup.
Sound familiar? Becoming a fashion/beauty victim is a sure way to significantly lighten your wallet. Often, advertisements and salespeople play on fears that if a women doesn’t buy this or that then she doesn’t care or doesn’t want to be pretty (how about doesn’t have the money, hein?). How many of us have pimples only because we are too lazy or cheap to buy the right cream?
To save money in Toulouse, I’ve discovered a few simple ways to shop for makeup and clothing without breaking the bank. While these techniques might not work for everyone, I hope that they will remind you that other women struggle with budgeting in beauty as well and that you’re not alone if you can’t afford to buy luxury skin care products.
1. Buy organic/bio makeup
Since makeup is already rather expensive, the extra cost for organic ingredients often represents a small mark-up or none at all compared to drug and department store brands. For example, Lily Lolo is a really nice organic English brand that I order online for the same price or less than non-organic drug store brands.
I buy most of my products from Ecco Verde, an Italian organic makeup website, which ships around the world. This keeps me out of the stores and focused on the products I really need (need being a relative term here). Note: I am in no way paid/free-sampled by Ecco Verde.
2. Shop seasonally
Unless something that I really need rips or gets stained, I buy clothes two times a year: the after-Christmas sales and the end of summer sales. In France, this are the only two periods when stores can legally put items on sale. Sometimes they get away with special promotions, but the real sales are only twice a year.
During this time, I stock up on the things that I really need. Are my t-shirts getting funky? Are my shoes holey after a year on cobblestone streets? Can I see through my socks?
Having limits on my shopping helps me to appreciate what’s already in my closet more and leads to a delightful anticipation of the biannual sales in France.
3. Buy USA
But isn’t Paris the city of fashion? Yes, if you’re pulling down about 90,000 euros a year. A lot of more affordable French fashion is made in China or the Middle East and is of very poor quality (think cheapy strip mall stores). I’m not saying that you can’t find reasonably nice clothes here, but they cost a lot more than in the US. Most people (in my social sphere) in France consider Levis like a luxury brand.
Stores like Marshalls, Ross and TJ Maxx allow Americans to buy high quality clothing at relatively low prices. Those don’t exist here, so for the same price, you are looking at Tati, which is comparable to K’mart. Clothes and luxury items are much cheaper in the USA, so take advantage of it!
Well, there you go, a few pointers on how to save centimes on your fashion and makeup budget. Don’t hesitate to share your own advice on how to save money as well.
Until next time, au revoir.